The Changing Face of Loyalty in Payment Cards

Some time ago, I blogged about a soon-to-be-published whitepaper on the subject of loyalty in payment cards, and how commoditisation is going to change the playing field of how programs should be run.

The paper has been kindly picked up by VRL and will be published in abridged form in the latest issue of Cards International. The full-length paper can be found here on Insight's website.

All comments welcome.