The Changing Face of Loyalty in Payment Cards

Some time ago, I blogged about a soon-to-be-published whitepaper on the subject of loyalty in payment cards, and how commoditisation is going to change the playing field of how programs should be run.

The paper has been kindly picked up by VRL and will be published in abridged form in the latest issue of Cards International. The full-length paper can be found here on Insight's website.

All comments welcome.

"Pick a card! Any card!"

As a loyalty marketing practioner, you find the work hard, time-consuming, and sometimes unappreciated. However, as professionals, we strive to maintain sanity in a crazy world and find relevance in what we do. This also means looking towards the altruistic and take heart that what we do really made a difference in lives. Still, there are times when it is necessary to laugh at ourselves in the absurdity of the work we do. Here are a few gems I found on the web. Hope you enjoy them as much as I did.