The question of suitability in loyalty currency is the single most intriguing question that has never quite gotten a scientific and clinical treatment. In particular, I do not believe that any formal study has been conducted with regards to loyalty currency preference in payment cards.
I am of the opinion that, despite cultural and social disparities in different markets, there must be some partiality towards one type of loyalty currency to another.
Points? Miles? Or something else?
If you could take a minute to answer this poll, I would be eternally grateful.
http://polls.linkedin.com/p/80433/avpnn
