Sunday 2 May 2010

Great CRM or Big Brother Society?

This is something I recently found on Colloquy.com article.

Apparently, it's a clip from a futuristic-doomsday movie warning ourselves against fascism and 'big brother' future that seems to be approaching us very soon. That, of course, is the less-than-positive side of looking at the future. But, if we take a moment to assess the kinds of CRM capabilities we have today, it should not be impossible to do the things we see in the clip.

It does get hairy when good CRM is misused to the point when people think that respect for their privacy has been ignored. Information versus privacy -- the perennial battle in any CRM and loyalty marketing database.