Wednesday 22 June 2011

Credit Card or Discount Card?

It's the Great Singapore Sale again, and there has never been a better time to enjoy credit card promotions. Every bank seems determined to out-do each other in bigger discounts and better deals for cardholders in their tie-ups with merchants.

Card marketing has never seen tougher times of competition. Aside from the stiff competition in funding and delivering all kinds of expensive-to-run promotions (consumers have even come up with a ever-so-helpful listing of all the great credit card deals this year), customer loyalty seems to be a thing of the past as more and

How many credit cards do you carry with you? 4? 5? 10?

It is a sad, sad state of things to see a credit card reduced to a retail discount card.

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