This is something I recently found on Colloquy.com article.
Apparently, it's a clip from a futuristic-doomsday movie warning ourselves against fascism and 'big brother' future that seems to be approaching us very soon. That, of course, is the less-than-positive side of looking at the future. But, if we take a moment to assess the kinds of CRM capabilities we have today, it should not be impossible to do the things we see in the clip.
It does get hairy when good CRM is misused to the point when people think that respect for their privacy has been ignored. Information versus privacy -- the perennial battle in any CRM and loyalty marketing database.
1 comment:
Oh man, that was absolutely sickening! I find myself searching and hoping for things that will prevent it from happening. The technology is there, yes, but the business relationships are another thing. Thank goodness. For example, I can't see anyone benefiting from the business relationships necessary to let a retailer see everything else you buy in other stores, so it is very difficult imagining that ever happening. But the health surcharge could be forced by governments as a tax. This is really really scary stuff.
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